Fast food chain Pizza Hut has partnered with well-known Hong Kong restaurant Yung Kee to create limited edition pizzas featuring the latter’s charcoal-grilled roast goose.

The name of the pizza is quite the mouthful – “Pizza Hut x Yung Kee’s Super Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza”.

It features slices of the roast goose along with cheese, Chinese leek, red onions, red chilli and seafood sauce for HK$172 (US$22) (large size HK$208). 

Pizza Hut fans can choose their own signature crust too, such as stuffed crust or golden crust.

“You don’t know until you try,” says Yung Kee’s Yvonne Kam, the third generation of her family to run the famous restaurant in Hong Kong, of its tie-up with Pizza Hut to serve roast goose pizza. Photo: Tory Ho

I couldn’t help but call up Yvonne Kam Kiu-yan, chief financial officer and the third generation of her family to run Yung Kee in Wellington Street, Central, to ask her about this collaboration.

“Last year Pizza Hut had the idea to have local ingredients to create a special edition pizza. For Hong Kong they thought of roast meat, and a unique one is roast goose. We [Yung Kee] are an iconic restaurant and roast goose is our signature dish,” she explains.

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The pizza chain contacted the restaurant at the end of last year and Kam’s first reaction was to invite Pizza Hut to try using the roast goose to see if it works on pizza or not.

“Our restaurant is well known in Hong Kong, and the younger generation know about us, but they have never eaten here, they may find it intimidating to come in,” she says. 

“I have interviewed a lot of young people for our front and back of house and they know about us but they have never eaten our food. It’s challenging to engage the younger generation, but maybe they will try our roast goose through the pizza.”

A pizza box with lazy Susan on top - spend HK$300 when you order a roast goose pizza to take away from Pizza Hut and you get one to evoke the Chinese restaurant experience while eating it. Photo: Pizza Hut x Yung Kee

Pizza Hut customers who order a roast goose pizza and whose bill is HK$300 or more will receive a pizza box with a lazy Susan on top, so they can enjoy pizza as if they were in a Chinese restaurant.

Kam says Yung Kee is supplying the roast goose to Pizza Hut, and reports the restaurant sold 100 roast goose to the chain on Wednesday ahead of the promotion’s launch on Thursday.

“The campaign is for one month so we’ll see. You don’t know until you try,” Kam says.

True, that.