The property rental company and Warner Bros. have joined forces to promote Barbie – the summer comedy starring Margot Robbie and Ryan Gosling – by inviting “everyone in Barbie Land” to enter for a chance to win a one-night stay at the luxury estate.
Barbie’s iconic Malibu Dreamhouse features a pink slide. Photo: Reuters

“We all have dreams, and Barbie is lucky enough to have a house full of them,” Ken said in a statement.

“But now, it’s my turn, and I can’t wait to host guests inside these one-of-a-kind – dare I say, one-of-a-Ken? – digs.”

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There is pink everywhere you look at this Barbie dreamhouse. Photo: Reuters

Starting July 17 at 10am Pacific Time, anyone can request to book Barbie’s Malibu Dreamhouse on Airbnb.

The company will select four lucky guests (two per night) to spend a night at the oceanfront villa for free on July 21 and July 22.

Barbie’s wardrobe is also full of pink. Photo: Reuters

According to a press release, “Ken couldn’t figure out how to put a price on Barbie’s Malibu Dreamhouse – after all, Ken’s thing is beach, not math!”

The listing welcomes guests to take “a spin through Ken’s awesome wardrobe to find their best beach fit”. They are encouraged to channel “their inner cowboy” while participating in “a line dance or two on Ken’s outdoor disco dance floor”, challenge each other to a “beach off”, sunbathe by the infinity pool and take home “a piece of Kendom” by leaving with a set of rollerblades and surfboards.

This Barbie dreamhouse has everything you need for a girly paradise. Photo: Reuters

Other features of the Ken-ified dreamhouse include a cowboy-themed salon, an observation deck with a telescope overlooking the ocean, an outdoor bar and grill, an outdoor gym and a deck with a fire pit.

On his Airbnb profile, which features Gosling’s character poster for Barbie, Ken says he lives his life “by two Bs: Beach and Barbie. And rollerblades if you count that B.”

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Everything is set up to mimic a Barbie world. Photo: Reuters

“There’s so much stuff to do [at the Dreamhouse] – some days, I’m not sure what to do first,” his profile reads.

The “Barbie-cue” set up at the Barbie house. Photo: Reuters

“I mean, do you catch waves before or after firing up the grill? And how do you know when to visit the horses? Anyway, I’m excited for you to stay the night so you can do it all and more!”

The disco area at the Barbie house. Photo: Reuters

This isn’t the first time Barbie’s Malibu Dreamhouse has popped up on Airbnb. In October 2019, the residence was briefly available to rent for US$60 a night.

The latest Airbnb listing for Barbie’s Malibu Dreamhouse is just one facet of the robust marketing campaign Warner Bros. and Mattel have launched for Barbie.

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The bedroom at the Malibu Barbie home. Photo: Handout
Leading up to the film’s release, the film studio and the toy company have created custom dolls based on the characters, partnered with Xbox to add Barbie and Ken’s cars to the racing video game Forza Horizon 5, teased Barbie’s Dreamhouse Challenge on HGTV, and dropped a new disco anthem by Dua Lipa (who also appears in the film) from the Barbie soundtrack.