Going viral: Billie Eilish is all Gucci at the Grammy Awards, from nails to face – the singer wears a mask

18-year-old music star Billie Eilish, who won the award for best vocal album at the Grammy Awards in Los Angeles, made quite a statement with her head-to-toe Gucci look on the pre-show red carpet.

The singer and songwriter, who last year reached number one on global music charts with her runaway hit Bad Guy, showed up in a black pyjama set embroidered with fluorescent green Gucci logos.

The branding extended to her bold green manicure and, more strikingly, to the pièce de résistance – a Gucci face mask similar to those that people in China are wearing to protect themselves amid the outbreak of the Wuhan coronavirus.

The virus has recently spread to the west coast of the United States.

Billie Eilish turned up in head-to-toe Gucci on the pre-show red carpet at the Grammy Awards in Los Angeles. Photo: Agence France-Presse
Eilish had a bold green manicure with green Gucci logos. Photo: Agence France-Presse

One wonders if the rising star will repeat the look while performing in the city, where face masks have been making headlines in recent months, but for different reasons.

Face masks have been worn by protesters in Hong Kong since June last year, over a now-withdrawn extradition bill. Photo: EPA
A model presents a creation by Marine Serre during a fashion show in Paris in September, 2019. Photo: Agence France-Presse

Amid anti-government protests that have now reached their eight month in the city, the local government attempted last year to ban protesters from wearing them in order hide their identity.

Gucci is not the first luxury brand to debut luxury face masks.

At Paris Fashion Week in September, designer Marine Serre also showed models wearing them on the catwalk for her spring/summer 2020 show.