From ear cuffs at its dedicated “ear bar” to intricate rings and beaded necklaces, all of its gold-plated items are in stainless steel, a hypoallergenic material suitable for everyday wear.
Green Lemon strives to “create a more beautiful relationship with people” through handwritten notes, as well as regular art events and workshops.
“Kindness is not evident sometimes, so we all need to make an effort,” says Keomany.
“It’s the little things that count,” adds Lesley Cordova, who assists Keomany with retail planning.
Green Lemon Atelier, 85 Hollywood Road, Central. Website: greenlemonatelier.com Instagram: @greenlemon_atelier
Gen Z shoppers are feeling the pinch. That’s a big problem for luxury brands
Studdedheartz
For years, Elle Cheng Tsz-lam, founder of Studdedheartz, would buy jewellery from fast-fashion stores only to be disappointed when the pieces faded in colour after being worn a few times.
Taking matters into her own hands, Cheng, now 28, started buying high-quality materials online and making her own jewellery in her dorm at Polytechnic University. Deciding to turn her passion project into a business, she opened her first pop-up store, in D2 Place, a shopping centre in Lai Chi Kok, West Kowloon.
Aside from selling sterling-silver items, Studdedheartz prides itself on being one of the few Hong Kong stores that sell gold-filled items, which have similar properties to pure gold but with added durability for daily use.
If you’re looking for dainty, sweat-proof additions to your jewellery collection, be sure to check out its studio store at PMQ, or shop online to view a variety of the brand’s gemstone, pearl, opal and cubic zirconia pieces.
Studdedheartz, S305, Block A, PMQ, 35 Aberdeen Street, Central. Website: studdedheartz.com Instagram: @studdedheartz
Adam Minusculave
Skylar Lam Wing, a designer who was born and raised in Hong Kong, launched online brand Adam Minusculave in 2020, when she was a graduate student.
“I understand that some people do not have ear piercings,” says Wing, referring to her first collection titled “A Damn Ave”. “So I started off doing ear cuffs.”
Inspired by the exchange programme she undertook at the Fashion Institute of Technology in New York in 2019, she built the artisan brand of elegant jewellery aimed at “fashionable ladies”.
While Wing is responsible for hand-making her jewellery, the pre-ordering, designing and marketing of her store, some of her pieces are made in a factory near Kwun Tong run by local NGO Lok Kwan Social Service.
“My accessories are extremely complicated and require a really skilful worker,” she says. “I trust them with their craftsmanship.”
Website: skylarwing.com Instagram: @adam_minusculave
Tijo Jewellery
Fuelled by mental health awareness and self-love, sisters Tiffany Yiu Wai-yue, 29, and Jocelyn Yiu Shuk-yue, 28, fused their names together to launch Tijo Jewellery in 2019.
Both siblings have business backgrounds and they run the store themselves. “When you want to deliver a message, you do not want it to get lost in translation,” says Tiffany Yiu.
With the belief that “self-care is not selfish”, the sisters focus on pieces with minimalist gemstones, with each jewel embodying a distinct healing property, further serving as a visual reminder of daily positivity.
All their gemstones are ethically sourced from Brazil, while their gold materials come from a factory in Hong Kong – all of which comply with labour rights.
As a socially conscious brand, they have donated biannually 5 per cent of their profits to charity, such as the Asia Foundation and ImpactHK. And now, they are also supporting the NGO New Life Psychiatric Rehabilitation Association (New Life).
Tijo Jewellery, room 1403, Wayson Commercial House, 68 Lockhart Road, Wan Chai. Store visits are by appointment only, through Instagram: @tijojewellery. Website: tijojewellery.com
